Chris Bail Commentary Published in Nature

Chris Bail

Social-media reform is flying blind

Redesigning social media to improve society requires a new platform for research.

As Russia continues its ruthless war in Ukraine, pundits are speculating what social-media platforms might have done years ago to undermine propaganda well before the attack. Amid accusations that social media fuels political violence — and even genocide — it is easy to forget that Facebook evolved from a site for university students to rate each other’s physical attractiveness. Instagram was founded to facilitate alcohol-based gatherings. TikTok and YouTube were built to share funny videos.

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