Advertising and Society: Global Perspective (DS4)


History and development of commercial advertising; advertising as a reflector and/or creator of social and cultural values; advertisements as cultural myths; effects on children, women, and ethnic minorities; advertising and language; relation to political and economic structure; and advertising and world culture. Emphasis on American society complemented by case studies of advertising in Canada, Japan, Mexico, Russia, Western Europe, and selected other countries.
Curriculum Codes
  • CCI
  • SS
Cross-Listed As
  • CULANTH 170
  • ICS 169
  • LINGUIST 170
  • VMS 170
Typically Offered