Steve Ritchie, B.A. 1990

The Riverside Company – Atlanta GA

1990 Major: Sociology and Economics; certificate in Markets & Management Studies

How has being a Sociology graduate from Duke helped shape you personally and/or professionally?

"The combination of critical review of social thought and philosophy the quantitative rigor of statistics and quantitative social research are a valuable combination in all aspects of the business world (and I would suspect many other sectors)"

What advice would you give students in Duke's Sociology programs? 

"Don't shy away from the full "spectrum" of Sociology -- balance qualitative and quantitative. If you have the quantitative "chops" and can show employers that you can analyze data and numbers with the best out there, all while being able to critically read, review, and integrate complex theories and concepts, you are uniquely positioned to add value. Sociology, if pursued correctly, allows you to strike that balance."

Steve Ritchie