2009 Major: Sociology; certificate in Policy Journalism Media Studies
Laura Tierney is driven to reinvent the conversation around teens and social media. Combining her standout sports leadership experience at Duke with her career managing social media for world-class brands, she coaches teens to “win the game of social” and use tech in positive ways. She bridges the gap between adults and teens as one of the nation's leading pioneers in positive social media education.
"A Duke sociology degree gave me the hard and soft skills to understand trends in society and, more importantly, figure out why those trends exist. It gave me an edge in being able to connect with people — in the workplace, on a team, in the marketing industry, and beyond. What I love most is where sociology is headed: using big data and online communities to understand why humans behave the way they do. Big data is the name of the game."
Department of Sociology