Marion Fourcade - Jensen Series
Friday, March 23, 2018 - 1:30pm
Dr. Marion Fourcade of UC Berkeley's Department of Sociology will give a talk entitled: "The Type and the Grade: On the Institutional Scaffolding of the Judgment of Taste"
Abstract: We tend to evaluate objects and people around us in two main ways: as types (i.e., having a particular quality) or as grades (i.e., being more or less). A broad review of examples from many different domains shows the very widespread applicability of this simple distinction, but it raises an obvious sociological question: under which conditions do we develop a "type" imaginary or a "grade" one? We dive into the world of wine, specifically contrasting the history of wine classification in Napa Valley (United States) and Burgundy (France), to develop some answers.