Markets and Marketing

SOCIOL358

Markets as systems of social exchange: their organization and development with special reference to the role of technological change in market evolution in various parts of the industrialized world. Sociological analysis of contemporary marketing including cross-national comparisons and the role of internet technologies; researching and preparing a marketing plan. Coverage of marketing includes attention to issues of values and ethics. One course.

Crosslisting Numbers: 

MMS

Curriculum Codes: 

CCI, R, SS, STS