MARKETS AND MARKETING

SOCIOL 358

Markets as systems of social exchange: their organization and development with special reference to the role of technological change in market evolution in various parts of the industrialized world. Sociological analysis of contemporary marketing including cross-national comparisons and the role of internet technologies; researching and preparing a marketing plan. Coverage of marketing includes attention to issues of values and ethics. Instructor: Spenner or Reeves

Day / Time: 

M 06:15 PM-08:45 PM

Location: 

Social Sciences 311

Instructor: 

Shamblin, Leigh

Section: 

01